Haku
Viitteet 1-10 / 12
The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)
This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ...
Role of data in urban planning and development : case city Lahti
(2020)
Development of technologies has dramatically changed the way people live. Information and communication technologies (ICT) became the part of our personal lives. At the same time, these technologies affect communities, ...
Decision-Making Process of Chinese Undergraduate Students in Choosing Study Destinations Overseas
(2020)
Today’s international education market was unprecedentedly large and is expected to grow in the future. Studies conducted on how international students make decisions on study destination were growing much slower than the ...
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)
The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
The impact of COVID-19 on consumer behavior : Finnish students
(2021)
COVID-19 caused a lot of changes in the world. The aim of this thesis is to find out how the pandemic affected the consumer behavior of Finnish students. The findings will identify how students re-evaluated their values ...
Impact of accounting information systems on supply chain decision making in Eagle Kuljetus Oy
(2023)
This research paper investigates the impact of accounting information systems (AIS) on supply chain decision-making in Eagle Kuljetus Oy, a logistics company operating in the highly competitive postal delivery industry in ...
Consumer Behavior Trends in Kyrgyzstan : a Focus on Generation Z
(2023)
In this thesis, the main objective is to conduct an analysis of the trends that have a significant influence on the consumer behavior of Generation Z representatives in Kyrgyzstan. The goal of this research is to explore ...
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)
The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ...
The impact of social media on generation z's decisions in choosing travel destinations
(2023)
Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...
Real-time business intelligence : data-driven decisions for sales stakeholders
(2023)
This study delves into the realm of real-time business intelligence, highlighting its pivotal role in driving data-informed decisions among sales stakeholders. Through a diary-based approach, the study focuses on the ...






